The Universal Truths

I'm still in the preparatory writing phase. That is to say, I'm not sitting down to write chapters, I'm writing about writing.

As I close-read and marked up the shit out of my own book last summer, I started pulling out what I called Universal Truths. These are the core little grains of wisdom that underpin the entire thing… The kinds of things that could become a mantra, a t-shirt, or even the subtitle of a book. Sometimes they were just a throwaway line. Sometimes I never fully expressed them. Such is the nature of first versions.

They emerged naturally when I wrote the book — which I did at a furious pace — but in v2, I'm going to sprinkle them throughout with intention.

I've gathered them all together, now, though, and here they are.

NB: This list is a work in progress. It's messy. It's not in order. It's incomplete. It's too long. It's repetitive sometimes.

And all that is right on target! Every Version Better. I will let them simmer and then I'll Cut Without Remorse.

Universal Truths

  • As long as there’s been stuff to do, humans have procrastinated.
  • If it's stuck on your hard drive, it doesn’t exist.
  • JFS is a muscle, not a talent or a personality trait.
  • Winners pay attention to their own pain points.
  • The “natural” way to work is often wrong.
  • Context is king.
  • Resistance is for a reason.
  • Right tool, right process, right result.
  • Guilt won’t get it done.
  • Goodies won’t get it done.
  • "Don't should on yourself"
  • Carrots, sticks, and tricks don't stack bricks.
  • Learn to trust yourself, and the rest is easy.
  • Satisfaction is the best motivator in the moment.
  • Love is the best motivator long term.
  • Tiny wins drive big wins.
  • “Pressure” is a warning light, not fuel.
  • If you can plan a dinner party, you can ship your project.
  • You don’t need perfect, you need progress.
  • Everything is iterable. Nothing is done.
  • A great project both starts and ends with people.
  • Nothing is for everyone.
  • Use is value. ^
  • Deadlines are a tool to help you get what you want.
  • Limits create clarity.
  • Focus is a container, deadlines are a frame.
  • Infinite choice is not your friend.
  • Make it crispy. Make it clear.
  • A clear picture makes an easy target.
  • As you move forward, keep thinking about going backwards.
  • Working in stages makes big projects possible and small projects easy.
  • Nobody likes a mystery casserole. Get crispy.
  • Know when you’re done, and you’re halfway there.
  • Over-ambition is a form of self-sabotage.
  • Start small. You can always go bigger.
  • Divide your exposure to risk. Multiply your chance of success.
  • Finishing things gives you more energy to finish things.
  • Atoms are the smallest fundamental unit of work.
  • You’ve got enough to do already.
  • You Ain’t Gonna Need It.
  • “Little details” are their own projects.
  • The riskiest time is before you ship.
  • More projects have died on the vine than ever shipped and failed.
  • No one will know what you you know (about your omissions, etc).
  • Great projects grow over time.
  • A mistake isn’t a failure, it’s a lesson.
  • “Failure” isn’t a permanent state, it’s an opinion.
  • Don’t judge your first draft by someone else’s finished result.
  • You can’t chew with someone else’s teeth. Chew your own food.
  • Learn from recipes.
  • Borrow, don’t steal.
  • You choose your difficulty setting.
  • The fewer moving parts, the better.
  • Take on risk intentionally, or not at all.
  • The less you have to pause and think, the more you can do.
  • Procrastination is a sign to clarify and simplify.
  • Something will always go wrong.
  • Half a project, not a half-assed project. (who said this?)
  • No plan survives contact with reality.
  • You will have to cut something.
  • Make your hard decisions in advance.
  • Drop it like it’s hot, and move on.
  • Feelings are a decent feedback mechanism, and a really shitty driver.
  • If it’s gonna rain anyway, might as well use it to water your garden.
  • Feedback is a gift.
  • Prepare for the worst.
  • When your roast is ruined, order a pizza.
  • You can’t build a reputation and never risk it.
  • The longer you wait for more, the less you’ll ever get.
  • Your next launch.
  • Practice doesn’t make perfect, practice makes permanent. — Kathy Sierra
  • It’s tough to be creative while you’re struggling.
  • To become a JFSer, you’ve got to get comfortable with being at 80% done, forever.
  • Reap the rewards of progress along the way.
  • “I forgive myself, now I can study.”

Did any of them particularly resonate with you?

Do you remember taking away a truth when you read JFS v1?